Kevin Knieriem
President, Strategic GTM @ Clari | $4T under management
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3 ways CROs can drive more revenue in 2024: (1) Build a revenue armyAs a CRO, you should become a magnet for the best talent in B2B revenue. Bring in reps who demonstrate:- Curiosity- An appetite for growth- A franchise mentality(2) Position your team to winStart with a deep understanding of your book of business. Then, set up an infrastructure that enables your revenue team. (3) Create a “no silos” ruleCustomers don’t care if your organization is fragmented. They experience you as one company.Work to align:- Sales- Marketing- Customer successHow are you working to grow revenue in 2024?
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salesDNA.ai
16h
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Great post! Building a high-performing revenue army is key. I agree that breaking down silos is crucial for success.
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James Brooks
Strategy-Execution | Sales Performance | Conversation Starter
1d
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Love the "no silos" idea. Most organizations struggle with aligning everyone. Any tips on aligning the goals and processes of Sales, Marketing, and Customer Success teams?
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John P. Calamia
17h
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Good reminders! Sales-marketing-customer success alignment is a critical success factor.
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Danielle McKinley
Enterprise Sales | Ranch Hand | Follow for Gartner Sales Research and Cowgirl Misadventures
1d
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This is an excellent list. The best customers and talent will only tolerate a fragmented experience for so long. That should be THE top priority, imho :)
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Lew Bodman
Regional Manager + Operational Excellence + BPM/BPA + Green Belt
1d
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Great points. I see companies prioritizing focus on E2E alignment which in turn aligns to the success of points (1) and (2). Any thoughts or perspectives from your end?
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🦌 Karen G.
CxO | GTM Leader
1d
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You are on the money!
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Andrew Snyder
Sales Leader | Team Builder | Top Seller | Award Winner 3x | Pavilion Executive | GirlDad | Growth Hacker @ Trading with Cody
1d
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Revenue Army. I like that. Ed Carter, what do you think?
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